featured clients...
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milan clothing
Crime Ref: full service client
How can the Internets market-leading luxury menswear store improve itself? In over 30 ways if you get Blue Ink Agency on the case! The new version 10.0 MilanClothing.com features some of the most innovative developments and features in internet retailing.
Our team of marketing, creative and web experts came up with tons of big ideas for the latest version, and after 4 months of hard grind MilanClothing.com have a greatly improved and edgier high-end luxury menswear website that (apart from delivering to 43 countries worldwide and ranking number 1 in Google in over three dozen different searches) now includes some astonishing new developments such as; runway video for brands, Milan Credit system to reward customer loyalty, improved product photography, improved customer communications, iPod style coverflow of brands, more in-depth fashion news, more accurate metrics reporting to the client etc...in fact, there are over 30 distinct improvements on the previous version.
As MilanClothing.com is a full service client, and we have also created a far reaching online marketing presence. The brand is now known worldwide and has a tribal following due to its forward thinking range of iconic brands.
From designing the in store till system that integrates with the website and stock management system, to the advertising and buzz marketing campaigns to accompany the new website, Blue Ink has a fantastic creative relationship with MilanClothing.com
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nicholas deakins
Crime Ref: full service client
Nicholas Deakins has grown into one of the world's best-known footwear brands over its seventeen year history. Creative and Managing Director, Craig Nicholas Tate established the brand with an initial collection of only four styles in 1991, they were made in England by W. J Brookes to exploit a niche in the market. The brand quickly became a favourite of the clubs and football terraces, earning a loyal and dedicated fashion savvy following and the brand now works with factories in many different countries. Nicholas Deakins have a strong heritage that exudes quality and style. BlueInkAgency understood this and were asked to help them strengthen this in their brand ethos using various big ideas! From managing their web presence to getting them column space in the right fashion mags BlueInkAgency.com are proud to help such a revered brand.
"The guys at Blue have been instrumental in taking our web profile to the next level, on top of that we've now established a really close working relationship and involve them in all levels of point of sale, advertising, PR and marketing. They're already become part of the Nicholas Deakins family in a very short period of time and I would class them as a very valuable asset."
The brief started off with the internet; take a well known UK brand and help it grow into an international presence in the men's footwear and streetwear industry. Conceptualising, creating and promoting campaigns and user friendly, elegant ecommerce web experiences are all in a day's work at BlueInkAgency.
The guys at Nicholas Deakins were so impressed with the internet work and marketing that they keep coming back to us for more and more.
From designing their window displays in the flagship store, through to the point-of-sale presence, newsletters, photography services, advertising campaigns and invitations to the industry's favourite Bread and Butter Show in Barcelona, we have assisted to manage their brand presence and increase awareness worldwide.
Nicholas Deakins featured in Drapers Magazine!
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a bit about blue...
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Blue has one ambition. One ambition only... To become the greatest marketing and communications agency in the UK. Big ambitions for a young company. Especially one that isn't based in London... geography schmography! As if that could stop us.
Using our ambition as a template, we have put together an incredible team of down to earth, (if not slightly off the wall) creatives who love to get their hands dirty with what we do best... creating solutions that get our clients noticed!
Creating big ideas and big campaigns. Big branding and even bigger increases in awareness for our customers. Big stuff in general.
When we opened our doors a few years ago with only a sprinkling of clients, we aimed high. We now represent some hugely enduring brands, helping clients like multinational fashion houses to large energy companies and everything in between. Creating big ideas for their web presences, brand management, advertising, PR and anything that needs a big idea! BlueInkAgency.com leaves no stone unturned.
Our philosophy was born from our huge belief in strong branding. When we're engaged by a client, the BlueInkAgency.com team will investigate their current situation, every detail, and then we identify all evidence that is relevant and get rid of all the clutter to define the brand message. Once we have a clearly defined message we turn up the brand volume and get it heard above all of its competitors. Like any successful partnership, we take every step of the brand journey with our clients to ensure that their brand remains robust and prominent.
It doesn't stop there... oh no! Once we have grabbed the attention of the brands targets we keep on our toes constantly to keep the client ahead of their competitors. We monitor the impact of our creativity on sales figures, press coverage (online and real world) and consumer beliefs. Our accurate and incredibly stringent methods of measurement ensure work of the highest quality, we never settle for less!
Our big ideas include
- Design
- Marketing
- Public Relations
- New Media
- Event Management
- Advertising
- Brand Management
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case studies...
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Four Eyes Fashion
Visit : www.foureyesfashion.com
Crime Ref : full service client
Up-and-coming Fashion eyewear company Four Eyes Fashion, approached Blue Ink because they needed a big branding job! Four Eyes offers a sublime collection of eyewear that is a mish-mash of the world’s most desired retro styling with an oh-so-cool ‘geek chic’ feel. Four Eyes embraces the fashion conscious needs of the wearer to enable them to carry off their individual style through bold statements of their character and personality. This collection screams individualism and style!
Blue Ink stepped in at an early stage, assisting with growing awareness of the brand, creating high profile advertising campaigns, viral marketing as well as creating an online store to showcase the Four Eyes collections. Blue Ink has created a ‘buzz campaign’ for the brand to build anticipation and increase awareness. This involves PR, marketing, advertising and many viral campaigns which has resulted in an almost cult following of people eagerly waiting to snap up their pair of specs or sunnies.
Reef Rash Streetwear, Surfwear & Wetwear
Visit : www.reefrash.co.uk
Crime Ref : CMS retail website
Reef Rash is a beachside located, independent surfwear store, specialising in water sports equipment, clothing and accessories. Reef Rash approached Blue Ink to design and develop an online store to tap into the massive online shopping potential for the surfwear market. With their demographic needs in mind, we have created a fresh looking, functional website to offer the surf loving/water sports fanatic a pleasurable online shopping experience. We have also boosted the perception of the brand to boot.
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