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Hein Gericke customer communications

• Client: Hein Gericke
• Delivered: Point of Sale for 44 UK stores, ad campaigns for national media.

As a part of our audit of customer experience for German retailer Hein Gericke, the decision was made to improve in-store communications, and combine a 'look and feel' across the print media. This entailed designing and installing point of sale for 44 stores across the UK as well as designing and shooting all of the season’s product advertising. Using everything from changing room posters to ceiling signage, we have helped Hein Gericke communicate clear messages to their customers and in-turn increase the brand awareness, customer experience and brand loyalty.

Nicholas Deakins website | www.NicholasDeakins.com

• Client: Nicholas Deakins
• Delivered: Retail Website

Nicholas Deakins have been a full service client of BlueInkAgency.com for a number of years. In this time we have helped them in many ways, from web and new media strategy, to B2B communications and POS dolls for retailers. The decision was made earlier in the year that a new website needed to be developed to promote this rapidly evolving, exciting fashion brand. The new website has been delivered in record time and is as distinct and 'on trend' as the brand it represents. NicholasDeakins.com is truly a flagship web presence for our company.

www.nicholasdeakins.com

www.MilanClothing.com

• Client: MilanClothing.com
• Delivered: New Brand, Web presence, photography and marketing.

BlueInkAgency.com have been involved with MilanClothing.com for many years. From the very first meeting when the decision was made to go online, to the development of a multi-million pound online retail giant, BlueInkAgency.com has been there at every step. The decision was taken last year to expand the offering into women’s collections, BlueInkAgency.com delivered a new look website to sit alongside the high street branding [that we also developed ;)]. We also provide marketing, photography, new media and SEO services.

www.milanclothing.com

Kids Love Milk | www.KidsLoveMilk.com

• Client: Homeboy/Seen
• Delivered: Brand, Web presence, photography and marketing.

Katherine Taylor is one of the most ambitious and inspiring clients we have ever worked with at BlueInkAgency.com. When she initially came to us to create a new brand, we were only too happy to help. Creating a brand (and website) for children's designer clothing was an adventure. We took inspiration from American illustrator Norman Rockwell's 50's advertising and KidsLoveMilk.com was born. Using everything from Milk Tokens to cookies and gold tops, the brand has become a staple diet of many mums across the world [including Saudi royals ;)].

www.kidslovemilk.com

Hein Gericke | www.4theride.co.uk

• Client: Hein Gericke
• Delivered: Marketing, increasing footfall and reporting

How do you increase footfall in your store? This is a question that was put to us by retailer Hein Gericke. We decided that a more personalised communication tool for their customers would increase footfall and store visitations. With only partial data sets on their database, our initial goal was to complete these and get more valuable info from the customers. 4TheRide.co.uk allows us to communicate weekly newsletters personalised specifically to the customer they are addressed to. Each deal is specific to each customer and can be tracked to the individual and store.

www.4theride.co.uk

Last Band Standing | www.lastbandstanding.co.uk

• Client: Nicholas Deakins
• Delivered: Marketing campaign, brand awareness, event management.

Gaining brand awareness amongst your target market is a speciality at BlueInkAgency.com. When Nicholas Deakins asked if we could do this (and gain email addresses along the way) we were happy to help. We created an online jukebox and voting station for unsigned bands across the UK. Contacting bands and fans using social networking, we got 120,000 votes in the first month of launch. This resulted in one of the best national exposures and fastest data acquisition campaigns we have created to date. The only problem is, we have to think of a better campaign this year ;)

www.lastbandstanding.co.uk

Crane Gregory | www.cranegregory.com

• Client: Crane Gregory
• Delivered: Branding, website, collateral

Strategic thinking and helping organisations communicate better is our main raison d'être, so when a company came to us who specialise in strategic thinking and helping organisations communicate better, it was a little scary. Crane Gregory has helped everyone from the NHS to Comic Relief, so creating a more engaging brand for them was a wonderful opportunity. We looked at the methods they employ in their work and communicated this in their branding and web presence. They have embraced the change and we love the end result.

www.cranegregory.com

Seven

• Client: Channel 7 | Immage studios
• Delivered: Branding, website

When we were asked to pitch for TV station Channel 7's proposed rebrand, we got the whole team involved. Everyone from the MD to the office junior had plenty to input. This resulted in the ‘communicate’ branding we decided upon. Helping Seven communicate with its audience and giving a new, modern broadcasting feel was an absolute priority and the result is one of our proudest pieces of work.

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